Creator Dividend · performance-based UGC for brands and the creators who make their ads
Your video runs as an ad. Every sale it drives pays you, month after month, for as long as the brand runs it.Brands review the videos and run the best ones as Meta ads. Every sale is matched back to the creator, who is paid each month with a statement and receipt.
Already have an account? Sign in
For creators
Open to all creators · sign up free
Get invited, or find one under Brands and apply.
Request a free sample; the brand ships it to you.
Use the built-in teleprompter on your phone. Scripts are ready.
Send your best take in one tap.
Every sale from your video pays you, on autopilot.
Every video is a new dividend. Build your portfolio.
How it works, in detail
1 Step 1
Open a brand's invite link, or find one in Find brands and apply with a short note. Sign up with Google or your email and add your Instagram and TikTok. One account works for every brand you join.
2 Step 2Built in
Press Record and the brand's sample scripts are ready to read. The script scrolls while you film, can follow your voice, and the frame shows exactly what fits a 9:16 video. Switch between the front and back camera. Takes stay on your phone until you send the one you like straight to the brand.
3 Step 3
Already filmed it? Upload an MP4 or MOV (up to 1 GB), and a dropped connection picks up where it left off. Paste the link to an Instagram or TikTok post you've made, send a photo carousel of 2 to 10 photos in the order you choose, or send raw clips and let the brand edit the ad (you still earn on every sale).
4 Step 4
Each brand's brief has its products, hooks that work, sample scripts, do's and don'ts, and the links you need. You see a 'New' dot when the brand changes it.
5 Step 5
Each video shows its status: Submitted, Approved, Live on ads or Rejected. The brand leaves notes pinned to exact moments of your video, with drawings, as a checklist you tick off; send a new version and it sits under the first as v2. Turn on alerts to get a sound and a pop-up when the brand writes.
6 Step 6
Pick any dates and see sales, GMV and commission for each video, plus every order your videos brought in: what was bought, the country, and whether it was a new or returning customer. Each brand sets its own commission, for example S$5 per sale, and some add bonus tiers for big months or a fixed bonus every so many sales.
7 Step 7
The brand pays you by PayNow or bank transfer. You don't write invoices: each month comes with a statement, and each payment with a receipt, both as PDFs in Earnings.
1 Step 1
Apply for the brand beta; once you're invited, sign up with Google or your work email and name your brand. In Settings, connect your Meta ad accounts, your Shopify store and a Google Drive folder, then set your commission plan, for example S$5 per sale.
2 Step 2
Send your invite link to creators you already know. Or list your brand in Find brands: creators apply with a note and their handles, and you approve them in one click.
3 Step 3
New videos, photo carousels, raw clips for you to edit and Instagram or TikTok posts land in Submissions, with tabs for To review, Approved, Changes requested and Rejected. Leave notes pinned to the exact frame (with drawings, ranges and @mentions, or a guest link for your editor), then approve (one or many at once), request changes with the notes as a checklist, or reject. A creator's new version sits next to the old one, and you can run any version. Every file is also copied to the creator's own folder in your Google Drive.
4 Step 4
Press Push to Meta on an approved video and pick the ad account, Page and Instagram account. It lands in Ads Manager as a ready-made ad creative named with the creator's ID, so every result can be matched back. Then launch it without leaving the app: one ad per video, a flexible ad with several of a creator's videos, or a partnership ad from the creator's handle and yours, into the ad set you pick (paused until you say go). New creators are asked for partnership ad permission automatically. Ads shows every creator ad's spend, CTR, purchases and ROAS.
5 Step 5
Each night Creator Dividend reads spend and results from Meta and orders from Shopify, and matches them to each video and creator. See GMV, spend and ROAS against the period before, top movers, uploads per day, and every order with whether the customer is new or returning.
6 Step 6
Pay creators shows what each creator has earned. Connect Airwallex to see your balances and pay everyone by PayNow or bank in one go, or download a DBS or PayPal file. Each payment gets a receipt and each month a statement, ready as a ZIP or CSV for your bookkeeping.
Everything in one place
Read the brand's scripts as they scroll, film in 9:16 on either camera, and send your best take.
Products, hooks, sample scripts, do's and don'ts, and important links for every brand.
Message the brand, see their notes at the exact moment in each video, and get a sound, pop-up or phone alert.
Charts for any dates, every order your videos drove, and how your commission and tiers work.
Climb the leaderboard, win challenge prizes, and earn a bonus for creators you bring in.
Request a product, follow it from approved to shipped, and film it when it arrives.
Every upload, post and photo carousel, with versions, frame-accurate notes, approve and reject in one place.
Send approved videos to any of your ad accounts, Pages or Instagram accounts, tagged by creator.
Orders matched to creators, new and returning customers, your products and brand kit, free samples.
GMV, spend and ROAS against the period before, top movers, uploads, and an Orders tab.
Per sale, % of GMV or % of ad spend, bonus tiers, a fixed bonus every so many sales, VIP plans, and first-time customers only if you like.
Pay by Airwallex, DBS or PayPal file. Receipts and statements are made for you, as ZIP or CSV.
Invite links, a listing in Find brands, applications, a leaderboard with challenges, and referrals.
Write the brief or import products from Shopify. Files copy to a Drive folder for each creator.
Add Admin, Performance marketing or Finance teammates. Each person picks the emails they get.
Every feature has a step-by-step how-to in Help.
Integrations
Push videos as ad creatives and read spend, purchases and ROAS each night.
Match orders to creators, import products and brand kit, send S$0 sample orders.
Copy every video into a folder for each creator, automatically.
See your balances and pay creators by PayNow or bank in one go.
Download a payment file to upload to DBS IDEAL.
Download a payouts file for creators who'd rather be paid by PayPal.
Get started
Pay creators a dividend on the sales they drive. No upfront creator fees, only results.
Closed beta for brands
We're opening Creator Dividend to brands a few at a time, starting in Singapore. Creators film your products, you run the best videos as Meta ads, and you pay commission only on the sales they drive.
Already invited? Sign in or open the link we sent you. Just looking? Read the brand help.
We've sent a copy to your email. While you wait, look around the brand demo or read how it works.
Questions
Each ad made from a video carries the creator's ID in its name, so its results can be matched back to them. The brand chooses where sales come from: real orders in their Shopify store from people who clicked a creator's ad, or the purchases Meta reports for those ads. A brand can also pay only on first-time customers. Creators see the same numbers the brand pays from.
Meta counts purchases within its own attribution window, which can differ slightly from store orders. Brands that connect Shopify can pay on real store orders instead.
Yes. Press Record to film with the built-in teleprompter: the brand's sample scripts are ready to read, the text scrolls (or follows your voice), and you can use the front or back camera. Takes stay on your device until you send one to the brand.
Monthly, by PayNow or bank transfer from the brand (PayPal too, if the brand offers it). You don't send invoices: each month has a statement and each payment a receipt, both as PDFs in Earnings.
Securely on Creator Dividend, with a copy saved to the brand's Google Drive in a folder for each creator.
No. One login works for every brand you join; switch between them from My videos or the menu.
Not yet. Brands join through a closed beta: apply with the form on this page and we'll be in touch within a few days. Creators can sign up free at any time.
More answers in Help.